Goals

McKinney First

City Council Goals and Strategies

Direction for Strategic & Economic Growth
  • 1A: Establish regional and infrastructure incentives to increase economic growth
  • 1B: Develop a retail development strategy for key areas of the community to further diversify revenue sources and expand entertainment, dining and shopping options and tourism
  • 1C: Provide a strong city economy by facilitating a balance between industrial, commercial, residential and open space
  • 1D: Leverage the existing partnerships with MEDC and MCDC
  • 1E: Increase community involvement and participation within local government / community


Operational Excellence
  • 2A: Implement performance management practices that include developing and training staff and board and commission members
  • 2B: Balance available resources to accommodate the growth and maintenance needs of the city
  • 2C: Identify opportunities for internal efficiencies and continuous improvement to effect a high performing organizational culture
  • 2D: Continuously review and update McKinney ethics policies for the City Council and staff
  • 2E: Continuously provide a high level of customer service to our citizens


Maximize the Development Potential of the McKinney National Airport
  • 3A: Implement initiatives and strategies, including public-private partnerships, to attract and expand corporate and commercial aviation
  • 3B: Identify and implement land use regulations and policies which preserve and expand long-term operational excellence
  • 3C: Improve communication and marketing the value of the McKinney National Airport to the city and region
  • 3D: Continually maintain national recognition for excellence in Fixed Base Operations


Financially Sound Government
  • 4A: Provide funding and organizational framework to ensure continual economic improvements
  • 4B: Balance resources generated by property taxes, sales taxes, hotel occupancy tax and fees
  • 4C: Pursue and maintain an AAA Bond Rating with S&P and Moody’s
  • 4D: Create financial plans for future growth as well as future maintenance


Enhance the Quality of Life in McKinney
  • 5A: Create affordable recreational and cultural arts activities for all ages throughout the city
  • 5B: Develop Parks strategy to preserve green space for future park land
  • 5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike
  • 5D: Review McKinney historic design standards to ensure a balance between preservation of historic character and current market needs
  • 5E: Develop sustainable quality of life improvements within the City of McKinney
  • 5F: Maximize partnerships between the City of McKinney and private industry


Safe & Secure Community
  • 6A: Maintain meaningful public safety performance measures
  • 6B: Pursue and maintain the highest Insurance Service Office (ISO) fire protection classification
  • 6C: Pursue and maintain low crime rates in comparison to other communities
  • 6D: Continually increase operational efficiency in public safety departments
  • 6E: Engage in proactive and formal community outreach to the citizens of McKinney