Digital Media Policies

Photography and Video Recording

Photography or video recording is permitted at all City of McKinney facilities and events on city-owned property, except where posted otherwise. The City of McKinney reserves the right to require a person to leave the premises or cease taking photos or using a video device if city staff finds such behavior disruptive.

By their use of City of McKinney facilities, participants of programs and special events grant permission to the City of McKinney to take photos and videos of themselves and their children for publication in the program brochure, website and additional uses as the city deems necessary, unless the registrant or participant expressly files a written request as to the use of photos or videos of themselves and/or their children. All professional photography on city-owned property must be approved through the City of McKinney’s Communication and Marketing Department.


Social Media Policy

Social media sites operated by the City of McKinney are a place where we want to foster positive communication between the city and the citizens. We are excited about sharing information about what we are doing within the department as well as what is happening around our great city. We are also excited to hear from members of our community.

While the sites are not monitored by the city 24/7, all comments and replies are read on a regular basis and will remain unreported or a user unblocked if in keeping with the city’s user guidelines. Our user guidelines are as follows:

  1. Responses by the city to any comments from the public are limited to providing factual information. Moderators will not argue with any person who chooses to engage on this account.
  2. New postings should be relevant, current and appropriate. Keep comments short and to the point.
  3. Do not include personally identifiable information within your tweet. This would include but is not limited to addresses, phone numbers, social security numbers or other sensitive information.
  4. Do not represent yourself as another person.
  5. The City reserves the right to delete comments and/or posts that fall under the following categories:
    • Threats of physical violence;
    • Blackmail
    • Defamation
    • Obscenity
    • “Fighting words”
    • Solicitations to commit crime
    • Child pornography
    • Incitement of imminent lawless action
    • Plagiarism or infringement of intellectual property rights
    • Fraud, or other speech integral to criminal conduct.
  6. Repeat violators are subject to being blocked from accessing the City’s social media pages.


User-generated Content

Hi! You’re probably here because we requested additional rights in sharing your photo across our channels. We love your picture, and we think our residents and visitors would too! We regularly reach out to people who tag us to request additional rights to reproduce our favorite images on our website, in email, for our programs and more. Whenever possible, we also include your handle or byline. Here is an example of images that we’ve featured:

Thank you for considering this request! It is entirely your choice whether to share or not, but we think people will love your post! By responding to our request with the hashtag #McKinneyPromo you are agreeing to the following:

User Content

As between you and the City of McKinney, its departments, agents, officers, partners, volunteers, and employees (“the city”), you own all content and information you post or share using the city’s websites and social media channels, (the “sites”) or tagging the city, such as posting or sharing comments, photos, and videos (referred to as “user content”).

You give the city permission to use your user content as follows: you grant to the city a license to reproduce, display, perform, distribute, create derivative works from and otherwise use your user content in connection with the sites and for other marketing purposes, including without limitation in print, email and other communications, city materials and other marketing. We may display advertisements in connection with your user content or on pages where your user content may be viewed by you or others, and we may use your user content to advertise and promote the city. 

Our license to your user content is non-exclusive, meaning you may use the user content for your own purposes or let others use your user content for their purposes. Our license to your user content is fully-paid and royalty free, meaning we do not owe you anything else in connection with our use of your user content. We may exercise our rights anywhere in the world. Finally, our license is perpetual, meaning that our license lasts for an indefinite period of time.

You Promise That

  • You own all rights to your user content or, alternatively, that you have the right to give the city the rights described above; and
  • Your user content does not infringe the intellectual property rights, privacy rights, publicity rights, or other legal rights of any third party.

We may refuse to accept or transmit user content for any reason. We may remove user content from the sites for any reason.

Copyright and Intellectual Property Policy

Contact us if you believe that a user of the sites has infringed on your intellectual property rights.

Privacy Notice

When your user content is displayed as detailed above, your social media handle may be displayed and your image will be displayed. The city collects and processes this information as necessary for the performance of this agreement between us. 

Business Marketing Request

Have a unique business or a unique McKinney business story that you want to share? Tell us about it and you may see it in our social media channels.

I want to share my unique McKinney business story.


Website Cookies

To make this site work properly, we sometimes place small data files called cookies on your device. Most big websites do this too.

What Are Cookies?

A cookie is a small file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How Do We Use Cookies?

We use cookies to customize advertising, to provide social media features, and to analyze traffic to the site. We also share information about your use of our site with our trusted social media, advertising and analytics partners in order to provide you with relevant advertisements on social media for city services and events.

How to Control Cookies

You can control and/or delete cookies as you wish - for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.


Website Translation

View the Site in Other Languages

By using Google Translate or the translation software in your browser, you are asking for pages on this site to be converted into a language other than English. As with any machine translation, the conversion is not context-sensitive and may not fully convert text into its intended meaning. Therefore, The City of McKinney cannot guarantee the accuracy of the converted text. We recommend that if you experience difficulty, or doubt the accuracy of the translation, you return to the main page for the department information and contact them for the information you seek. Please note that some applications or services may not work as expected when translated.

The City of McKinney also uses manual translation on a case-by-case basis for some of its more critical communications and uses machine translation for the rest because it is the only affordable and practical way to translate our website.


Al utilizar el Traductor de Google o el software de traducción en su navegador, usted estará solicitando que las páginas del sitio donde está, sean convertidas en español. Como sucede en toda traducción mecánica, la conversión no es sensitiva al contexto y no convertirá el contenido en concordancia con el significado requerido. Por lo tanto, el Gobierno de la Ciudad de McKinney no garantiza la precisión de la traducción del texto convertido. Le recomendamos que si experimenta dificultad, o duda sobre la exactitud de la traducción, regrese a la página principal de información del departamento respectivo y nos contacte directamente para obtener la información que necesita. Por favor tome en cuenta que, una vez realizada la traducción, es posible que algunas aplicaciones o servicios no trabajen apropiadamente.

La Ciudad de McKinney provee servicios de traducción manual en casos individuales donde la necesidad de comunicación es crítica y utiliza traducción mecánica para el resto, porque ésta es la forma más económica y práctica de traducir nuestro sitio web.