The #IAMUNIQUEBYNATURE campaign shares the essence of our brand: Unique by nature. It defines the city’s image for our residents, businesses and visitors. It speaks to our inherent uniqueness and embodies the spirit of our community: our historic downtown, cultural diversity, charming neighborhoods and our business-friendly environment. Our brand also encompasses our natural assets: rolling hills, parks, streams and lakes.
McKinney’s Unique by nature brand has come to define our city’s image for residents, businesses and visitors alike. It sets McKinney apart from the nearby DFW metroplex while building community spirit and pride locally.
Unique by nature speaks to McKinney’s inherent uniqueness and embodies the spirit of our community: our historic downtown, cultural diversity, charming neighborhoods and our business-friendly environment. It also encompasses our natural assets: our rolling hills. parks, streams and lakes. The city continues to attract new residents and businesses at break-neck speed, all while receiving high marks for maintaining our strong quality of life.
Throughout the years, McKinney has and will continue to grow and change, but our Unique by nature qualities will remain. The brand continues to communicate who we are, where we came from and where we’re headed. In short, its presence is a commitment to make decisions that will protect McKinney’s essence - the personality of our community - well into our very bright future.