I Am Unique By Nature Campaign Wins 2022 Hermes Platinum Award
Hermes Creative Awards is an international competition for creative professionals and is one of the oldest and largest creative competitions in the world. Judges evaluate the creative industry's best publications, branding collateral, websites, videos, advertising, marketing and communications programs.
The "I Am Unique By Nature" campaign began in 2018 and was designed to reenergize the City of McKinney's Unique by nature brand tagline by inviting residents and visitors to own the brand by sharing what made them Unique by nature. As part of this campaign, the city developed the traveling "UNIQUE" photo-op letters and encouraged people to tag their pictures with #IAMUNIQUEBYNATURE.
The campaign has been an overwhelming success and continues today with the traveling "UNIQUE" letters making appearances at parks, city events and will even be featured as part of the city's AT&T Byron Nelson campaign.
Learn more about the I Am Unique By Nature Campaign Award