2022 Golden Post Award Winner for Best Instagram Presence
The Government Social Media (GSM) Professional Association was founded in 2015 and is the first professional association for public sector social media professionals in the United States. They support the largest network of government social media professionals in the U.S. by guiding government agencies through complex social media issues. The Golden Post Awards recognize the hard work of government social media professionals, which frequently involves high stakes, high expectations and limited resources in facilitating open communication with the public.
In recognizing The City of McKinney's Instagram Presence, the GSM Professional Association said, "The City of McKinney, Texas effectively educates its residents and engages them beyond standard posts. Their use of Instagram Stories was stellar, creative and engaging, and they mastered how to be both informative and memorable. Rather than a post that lists 10 items you can recycle, they created Trash Talk, a series of trash and recycling reels that answer commonly asked questions by using viral audio and humor, allowing them to get important messaging across in a quick sound-bite-style that residents enjoy and remember."