CoCo Good has more than 20 years of experience in all facets of strategic communications and marketing. CoCo became McKinney’s first Communications and Marketing Director in 2004. She has created an up-to-date brand image for McKinney and has built and leads a multi-functional team to ensure effective communication across multiple genres. CoCo spearheaded the effort to launch the brand: McKinney, Texas, Unique by Nature, emphasizing McKinney’s natural assets and uniqueness. National media has taken notice. Amongst a host of national accolades, McKinney was recently ranked #1 on the Best Places to Live in America list published by Money Magazine.
Previously, CoCo was Global Communications and Marketing Manager at EDS (now HP). She provided external and internal communications strategies and counsel for senior executives and executed marketing programs across more than 40 countries. Before that she managed state and national accounts at a PR / advertising agency and served as a freelance speechwriter for corporate executives.
Good earned a bachelor’s degree in PR / journalism from the University of Oklahoma. She is nationally published, is a frequent speaker and has won more than 75 state, regional and national awards.